Nicolas Fretelliere
Digital Project Manager

I am a french and passionate project manager,
inspired by technology, driven by creativity.

my projects
Paco Rabanne Invictus - FWA, Awwwards

The Invictus Award

Paco Rabanne dreamed up the Invictus Award to promote its sport-themed
perfume. We supplied the buzz.

We implemented an unprecedented digital experience focused on the Invictus Award,
bringing together the major communication tools currently available on the web:
an awarded website, a Custom YouTube channel and a Facebook page.

For each of the two seasons, over 20 episodes were posted to the site continually,
with more action, and more tension than ever, revealing the athletes who were placed
at the center of a state-of-the-art platform.
A real battle was struck between the athletes to get internet users votes.

The results : over 1M unique visitors on the platform, 40M video views on the webshow
and 200 000 votes on the platform for both Season 01 & Season 02.

video demo website


August 2013 & September 2014


Dedicated desktop & mobile websites
Youtube Branded Channel + Custom Gadget


Yul Moreau, Manuel Tocanne,
Louis Ansa - AD
Maxime Mangin, Sylvain Tran,
Marc-Alexandre Lièvre - DEV

Paco Rabanne Invictus

Air France Expo

In 2014, Air France gets transformed, and hypes its new brand identity at an international
travelling event. Our challenge : making the Air France exhibition a real immersive
brand experience for the visitors.

They asked us to make it unforgettable. Thanks to iBeacon, our genius app uses
indoor geopositioning to bring cool content straight to visitors' smartphones.
The new contactless technology revolution developed by Apple locates a smartphone
with an infinite precision, including indoors.

We joined, for a world premiere, the firm Estimote, to create a first ever experience through
an innovating and audacious device : the « Compagnon Air France » mobile application.

case study website


April, June & September 2014


Dedicated desktop & mobile websites
Event mobile app
Installation in Shanghai, New York & Paris


Yul Moreau, Hugo Piquemal,
Inès De-La-Ronde - AD
Emal Saïfi, Sylvain Tran,
Marc-Alexandre Lièvre - DEV

Paco Rabanne Invictus

DAN Paris

DAN Paris is the digital agency of disruption, and the digital network for TBWA Worldwide.

We are an idea company using innovation and technology to disrupt market conventions.
This means that we are not after the new innovation, but the right innovation, for you,
your brands, your markets and your business.

We’re not a network in the classic sense. Think of us as a global collective of digital talents,
and a single access point to a pipeline of 900 proven digital specialists.



May 2014


Dedicated desktop & mobile websites


Jean-Michel Falligan Devergne,
Manuel Tocanne, Victor Hav - AD
Marc-Alexandre Lièvre, Edan Kwan - DEV

Paco Rabanne Invictus

TBWA\ Paris

Who wants to be a F#@%ING advertising agency.

Create the future of our industry. Create the future of our clients and the society at large.
That is our obsession.

We are constantly moving and changing. We decided to combine all expertise
under the same roof: advertising, consulting, digital, luxury, identity and graphics.

We are TBWA\ Paris. 350 experts to create the future in collaboration with our clients.



January 2014


Dedicated desktop & mobile websites


Nicolas Barrès - AD
Thomas Ogier - DEV

Paco Rabanne Invictus

The Sound of Hermès Silver

What if silver had a sound? It is with this simple idea that we approached three renowned artists
and collective to create an immersive, modern and unexpected digital piece.

United Visual Artists, the British design practise, created a unique installation, in a London studio,
that could “play” the sound of silver. Pieces of the new Hermès collection were placed on 16 metallic
turntables, each propelled by an intricately designed cogs mechanism.
Lasers scanned the jewellery and triggered a sound, to finally compose an experimental symphony.

Under the progressive hands of YoggyOne, each sound was created as a unique interpretation
of the silver pieces, influenced by its shape, density, volume and weight.
Voices appear sometimes as if trapped in silver, a reminiscence of the artisans that crafted
each piece by hand, in the Hermès ateliers in Paris.

Hermès, for the first time, adventures itself in an emotive mash up of its historic silver
craftsmanship with an artistic performance.



July 2013




Jean-Michel Falligan Devergne - AD
United Visual Artists - INSTALLATION
Caswell Coggins - DIRECTION


I worked on many creatives and complex projects with Nicolas. It was always a big success for the agency (awards and recognitions) and for the client (always impressed). As an Art director, it was really pleasant to work with a project manager who has a big attention to details and animations, never stressful, and who care's about creativity.

I highly recommend him!

Manuel Tocanne - Artistic Director - TBWA\ DAN Paris.

I had the chance to work with Nicolas at DAN Paris, TBWA. Nicolas was in charge of several awarded digital projects which I had the pleasure to work on. Very professional, with a keen eye for creativity that makes him a key player among the agency.
He's always in touch with the latest trends and technologies, it has been a real pleasure working with him and I definitely will be looking forward working with him in the near future

Louis Ansa - Interactive Designer - TBWA\ DAN Paris.

Wild at heart, Nicolas is always extremely enthusiastic about his duty and knows exactly how to federate
agency talents in order to meet the client's expectations with success. Both comfortable with production
and commercial activities, he always manages to build a relationship of trust, with in-house resources
and clients as well.
He's a very trustful & independent person, which makes him very easy & pleasant to work with.

Highly recommended.

Damien Roullot - Project Director - TBWA\ DAN Paris.

Nicolas and I worked together for six months at Dagobert. He was very thorough and always made sure to focus on the details. He also managed to adapt greatly to our team and to the projects we developed together.
He has a wide knowledge on digital technologies along with a natural curiosity for it, he is fun to work with
and genuinely cool.

Bruno Martins - Account Director - Dagobert.

© 1989 – 2014 Nicolas.