Hello, I am Nicolas Fretelliere,
a French and passionate project manager,
inspired by technology
& driven by creativity.
Paco Rabanne dreamed up the Invictus Award to promote its sport-themed perfume. We supplied the buzz.
We implemented an unprecedented digital experience focused on the Invictus Award, bringing together the major communication tools currently available on the web: an awarded website, a Custom YouTube channel and a Facebook page. For each one of the two seasons, over 20 episodes were posted to the site continually, revealing the athletes who were placed at the center of a state-of-the-art platform. A real battle was struck between the athletes to get internet users votes. The results : over 1M unique visitors on the platform, 40M video views on the webshow and 200 000 votes on the platform for both Season 01 & Season 02.
In 2014, Air France gets transformed, and hypes its new brand identity at an international travelling exhibition.
They asked us to make it unforgettable. Thanks to iBeacon, our genius app uses indoor geopositioning to bring cool content straight to visitors' smartphones to make it a real immersive brand experience. The new contactless technology revolution developed by Apple locates a smartphone with an infinite precision, including indoors. We joined the firm Estimote to create a first ever experience through an innovating and audacious device : the « Compagnon Air France » mobile application.
DAN Paris is the digital agency of disruption, and the digital network for TBWA Worldwide.
We are an idea company using innovation and technology to disrupt market conventions. This means that we are not after the new innovation, but the right innovation, for you, your brands, your markets and your business. We’re not a network in the classic sense. Think of us as a global collective of digital talents, and a single access point to a pipeline of 900 proven digital specialists.
Who wants to be a F#@%ING advertising agency.
Create the future of our industry. Create the future of our clients and the society at large. That is our obsession. We are constantly moving and changing. We decided to combine all expertise under the same roof: advertising, consulting, digital, luxury, identity and graphics. We are TBWA\ Paris. 350 experts to create the future in collaboration with our clients.
What if silver had a sound? It is with this simple idea that we approached three renowned artists and collective to create an immersive, modern and unexpected digital piece.
United Visual Artists, the British design practise, created a unique installation, in a London studio, that could “play” the sound of silver. Pieces of the new Hermès collection were placed on 16 metallic turntables, each propelled by an intricately designed cogs mechanism. Lasers scanned the jewellery and triggered a sound, to finally compose an experimental symphony. Under the progressive hands of YoggyOne, each sound was created as a unique interpretation of the silver pieces, influenced by its shape, density, volume and weight.
I love working with Nicolas because you know things are going to get done.
He is definitely driven by technology, fueled by creativity. He is one of those rare producers who strives not only to deliver on time, but to a high standard without creative compromise. He’s reliable, very knowledgeable of his field, helpful to the Nth degree and also a very nice, fun person.
Nathalie Huni - Executive Creative Director - TBWA\ DAN Paris.
Wild at heart, Nicolas is always extremely enthusiastic about his duty and knows exactly how to federate
agency talents in order to meet the client's expectations with success. Both comfortable with production
and commercial activities, he always manages to build a relationship of trust, with in-house resources
and clients as well. He is a very trustful & independent person, which makes him very easy & pleasant to work with.
Damien Roullot - Project Director - TBWA\ DAN Paris.
I worked on many creatives and complex projects with Nicolas. It was always a big success for the agency (awards and recognitions) and for the client (always impressed). As an Art director, it was really pleasant to work with a project manager who has a big attention to details and animations, never stressful, and who care's about creativity.
I highly recommend him!
Manuel Tocanne - Artistic Director - StinkDigital.
I had the chance to work with Nicolas at DAN Paris, TBWA. Nicolas was in charge of several awarded digital projects which I had the pleasure to work on. Very professional, with a keen eye for creativity that makes him a key player among the agency.
He's always in touch with the latest trends and technologies, it has been a real pleasure working with him and I definitely will be looking forward working with him in the near future
Louis Ansa - Interactive Designer - MediaMonks.